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Research Methods for Business: A Skill Building Approach (4th Edition), by Uma Sekaran
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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
- Sales Rank: #1842369 in Books
- Published on: 2002-09-13
- Original language: English
- Number of items: 1
- Dimensions: 9.41" h x .92" w x 7.76" l, 2.06 pounds
- Binding: Hardcover
- 464 pages
Most helpful customer reviews
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