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Business and Its Environment (6th Edition), by David P. Baron
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Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds�two new chapters. The entire text has been updated with new conceptual materials and applications.
Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
� Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.
- Sales Rank: #630388 in Books
- Brand: Brand: Prentice Hall
- Published on: 2009-02-13
- Original language: English
- Number of items: 1
- Dimensions: 11.20" h x 1.30" w x 8.70" l, 4.20 pounds
- Binding: Hardcover
- 832 pages
- Used Book in Good Condition
From the Publisher
For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision.
From the Back Cover
Key Benefit: This book provides an original, structured and disciplinary approach to the management of a class of issues—both internal and external—of growing importance to the performance of firms. Key Topics: It integrates economics, political science, law and ethics, taking a managerial perspective throughout, in both subject matter and applications. Baron constructs principles upon a set of conceptual frameworks for analyzing issues and formulating strategies to deal with them.
About the Author
David P. Baron is the David S. and Ann M. Barlow professor of political economy and strategy in the Graduate School of Business at Stanford University. He has been a professor at Northwestern University and a visiting professor at Harvard University and universities in France and Belgium. An active researcher and writer, he serves on the board of, editors of Business and Politics, the Journal of Economics and Management Strategy, and the Quarterly Journal of Economics. He is a fellow of the Econometric Society and a member of the American Economic Association and the American Political Science Association.
Most helpful customer reviews
5 of 5 people found the following review helpful.
New Edition is Better
By John P Bernat
There is a new edition (the fifth) for this book, and it is better than the edition shown here. While avoiding a polemical view, Baron illustrates business ethical priciples with very poignant examples and stories. The case studies are very up to date and fun to read. More than that, though, the case studies can form a basis for classroom debate and discussion which not only brings the material to life but also promotes critical thinking and articulation among students.
I liked it very much, and recommend it highly.
6 of 7 people found the following review helpful.
Pretty Easy Reading
By A Customer
I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor.
2 of 2 people found the following review helpful.
Hire a new Editor
By Jason S.
I needed this book for an Executive MBA course. First off, this book is full of spelling errors. Tesla Motors is cited as "Telsa" multiple times, and MPG (miles per gallon) is cited as "mph." Sergey Brin of Google is named "Serge." Punctuation is also missing between sentences. No excuses for being a book about BUSINESS.
The read is dry and the layout is bulky. Only more reason to create an 8th Edition. Buyer beware.
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